What is inbound marketing and how is it helpful?

What is inbound marketing and how is it helpful?

As Hubspot defines, Inbound Marketing is described as, “A method of attracting, engaging and elighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to service your customers.”

The goal here is simple: To catch the eye of more customers by making it easy for your company to be found. You would want to draw customers to your website, products, services or articles by consistently creating interesting content. You don’t fight or beg for their attention. Instead, you channel the efforts using marketing mediums and tools. What differs inbound marketing marketing from outbound marketing is how you approach the potential customers. Outbound marketing uses a push method where you push your products/service towards customers and inbound marketing does the opposite, it uses a pull method where you pull the customers towards your products/services.

At 0101, we use all the right tricks to help your business grow better using inbound marketing. We follow simple yet effective steps:

With all the right processes up our sleeve, we can make inbound marketing do wonders for your company. You will soon realize that inbound marketing is powerful next to none to increase engagement.

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