Which CRM to choose?​

Which CRM to choose?

Considering market as a driving factor, CRM Systems are categorized into 4 types:

  • Strategic CRM – It is mostly customer-centric, with primary focus on acquiring new and maintaining profitable customers.
  • Operational CRM – It is based on customer oriented processes such as marketing, selling and customer services.
  • Analytical CRM – It involves capturing, screening, interpreting, segregating, processing and analyzing customer related data. It is based on the intelligent mining of customer data.
  • Collaborative CRM – It is the collaboration of different resources and domains with a view to optimize the organization and customers.

Now that we have an overview of CRM types, we get back to the main concern. Which CRM product should I go for? Before moving to decide anything, you need to ask yourself a few questions.

  • What is your budget?
  • What is the size of your business?
  • Which department is it for?
  • How much of an easy-to-use system do you need?
  • What are your primary communication channels?
  • What key features, processes, security policies and integrations does your business need?
  • To what extent do you need the process automation?
  • How much data and business analyses would you need?
  • Is there an internal IT team who can implement and customize the CRM?

By now, you would have realized that there’s no one size fits all. Different CRMs come with different pros and cons with different features and pricing models. It all depends on your business needs. Below we have discussed some of the best CRMs currently in the market.